Imagine a place where you can walk in feeling stressed and tired, but leave with a newfound bounce in your step and a sense of calm. This is the transformative power of Hand & Stone Massage and Facial Spa, a business that's not just growing in Connecticut but across the nation. And it's all thanks to a unique approach that's turning heads and sparking conversations.
But what's their secret?
According to one of the owners, the key lies in creating an environment that promotes wellness and leaves clients with a noticeable change in their demeanor. It's not just about the services offered, but the overall experience. And this is where Hand & Stone shines.
The company is expanding its presence in Connecticut with new locations in Stamford, Cheshire, and Berlin, and it's all under the leadership of Matthew Stanton, the newly appointed chief development officer. Hand & Stone operates as a franchise, with an impressive 600 locations across the country, including three in Connecticut: Orange, Norwalk, and Brookfield. The new locations in Cheshire, Berlin, and Stamford are set to open their doors next year.
Stanton is confident in the brand's success, stating that Hand & Stone has crafted a franchise ecosystem that allows franchisees to thrive. He's witnessed the brand's remarkable growth in the wellness category and is excited to contribute to its mission of helping entrepreneurs succeed while making wellness more accessible.
Rob Tobias, a franchisee who owns two Hand & Stone locations in Orange and Norwalk, formerly Massage Green Spa, attests to the brand's success. He believes converting to Hand and Stone was a game-changer for his business.
The spa offers personalized and affordable massage and skincare services, focusing on customer relaxation. They analyze each customer's skin to achieve their desired look, but without the use of medical aesthetics like fillers. Tobias, a businessman, emphasizes the quality of their services, claiming they provide more aesthetic treatments than any similar business in the country.
Here's where it gets interesting: Tobias reveals that many people use the wrong products for their skin type, and Hand & Stone's thorough analysis helps put them on the right track. The membership-based business sees clients returning regularly, with some even visiting multiple times a month.
The goal is to help clients achieve their best skin, and the results speak for themselves. A 60-minute skincare session or massage is priced at $89.95, and while products are available for purchase, the focus is on providing solutions rather than pushing sales.
The impact of these treatments is evident in clients' improved posture, speech, and mood. Tobias believes women, who often prioritize others' well-being over their own, can especially benefit from these services. The spa's ambiance at 400 Boston Post Road in Orange is designed to be relaxing and inviting, making it an ideal gift option, especially during the holidays.
Stanton brings a wealth of experience to Hand & Stone, having held executive franchise leadership roles for over 15 years. His previous positions at Purpose Brands and WellBiz Brands showcase his expertise in expanding franchise footprints. Stanton was drawn to Hand & Stone's premium wellness offerings combined with a franchise model built for longevity.
John Teza, president and CEO of Hand & Stone, praises Stanton's experience in scaling top fitness and wellness franchises, seeing it as a valuable asset to the company's leadership. Teza's vision aligns with empowering entrepreneurs and improving community well-being.
And this is the part most people miss: Hand & Stone isn't just about providing services; it's about creating a wellness ecosystem that benefits both clients and franchisees. So, what do you think? Is this the future of wellness and entrepreneurship? Share your thoughts in the comments below!
