H-E-B's Death Metal T-Shirts Sell Out in Record Time, with Profits Supporting Austin Musicians
Texas-based grocery chain H-E-B has collaborated with content creator Connor Dwyer to launch an official death metal-style T-shirt, which sold out in minutes after its release on October 17th at 10 a.m. The limited-edition merchandise, available for $35 each, was sold exclusively through H-E-B's online store (https://haamshop.com/).
The T-shirt design was inspired by Dwyer's viral TikTok series, where he imagines everyday brands as metal bands. This collaboration marks H-E-B's first official merchandise launch, and it's a significant step in the company's efforts to engage with its customers in unique and creative ways.
The proceeds from the T-shirt sales will be donated to the Health Alliance for Austin Musicians (HAAM), a non-profit organization that provides support to local musicians. Dwyer, who has a passion for reimagining brands in unexpected contexts, shared his excitement about the collaboration:
"I started the 'metal tee' series earlier this year as a fun side project," Dwyer said. "I've always loved taking everyday brands and reimagining them as if they were in completely different worlds. A lot of my ideas come from scrolling through my comments section or seeing what people are nostalgic about. If a brand has a loyal fan base or strong identity, that's usually where I start. And H-E-B definitely has a loyal fan base!"
This collaboration showcases H-E-B's willingness to experiment and engage with its customers in new and exciting ways, while also supporting a worthy cause.
